2012 Southwest Study

This white paper is a look at airfares in typical markets where business travelers might travel, and determining if Southwest Airlines is in fact the cheapest airline. Topaz wanted to find out if the advertising slogans were in fact true, both with checked bags and without checked bags. Of interest to readers would be soon following the release of this study Southwest launched an advertising campaign not touting their low fares or free bags – but rather that they are now the largest carrier in the United States as well as other benefits.

In this white paper you will:

  • See how Southwest airlines stack up against legacy carriers in key business markets.
  • Learn how checked bags can affect the total cost of your travels dramatically.
  • Determine the value of searching for the best airfare even if you think something is true.
  • Understanding what public booking channels might be best.

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