Did you know Halloween or Hallowe'en (a contraction of Hallows Evening) also known as Allhalloween, All Hallows Eve or All Saints Eve, is a celebration observed in a number of countries on October 31st, the eve of the Western Christian feast of All Hallows Day? This is a three day observance of Allhallowtide, the time of liturgical year dedicated to remembering the dead, including saints, martyrs, and all the faithful departed. It is believed to have started in Ireland years ago.
In Mexico, the Day of the Dead (Dia de Muertos) is a focus on gatherings of family and friends to pray for and remember family and friends who have died and to support their spiritual journey. Celebrated during the same time as Halloween, it appears as if it is unique to Mexico, but we are seeing the ideals of the Day of Dead spread across many countries. No doubt, Pixar and Coco had something to do with this!
In the United States, we have focused less on the historical relevance of the day and the connections to the past, and have rather used this end of month holiday as an opportunity to dress up in costume, hopefully join friends and families in celebrations (of what I do not know) and to collect and gather free candy from those willing to it handout. Children walk the streets of neighborhoods dressed as their favorite fantasy characters, walking up to strangers homes, and forcefully asking "Trick or Treat!" to those answering the door.
So as you celebrate (if you celebrate) any of these events, we do wish you a wonderful time and enjoyable party. Try to take it easy on the candy......and look for my next email about trends in our industry, and whether those trends are a trick or a treat.