I cannot believe how time flies. Four years ago we did a study to look at Southwest fares to determine if they were really the cheapest in the markets they serve. The idea was simple. The advertising campaign at the time was all about low fares, but were they really the lowest fares?
Find the original study here.
And you can find the updated one here.
So what changed? Well, everything, but the idea remains the same. Lowest fares are harder and harder to determine but we are here to help you out and measure how your performance stacks up. So give us a call today.