When the internet became a distribution channel for airfares and everything else travel, there was a belief that airfares could always be found cheaper on the internet. Unfortunately that is not always the case. But that did not prevent those in marketing from screaming that airfares are always cheaper online. In fact, while sometimes they are, usually they are not. The Topaz Internet Audit will compare your corporate bookings to other internet sites of your choice. Often times, the resulting data helps prevent or justify employee complaints that they can find lower fares.
There are always those employees and heavy business travelers that think they know everything there is to know about travel. They are not focused on their jobs, but rather on proving that your travel program and your dedicated TMC or even your dedicated online booking tool are in fact inferior to what they can find and book on the internet. Allowing an independent company using your policy and your parameters to either prove or disprove your theories of what is happening is a valuable step in creating a quality travel program.
This audit does not require any intervention by your TMC, except to set up the queues so we can see your reservations. We compare them to the internet site(s) of your choice and you also determine how we compare. Since there are a few options to consider, when you are ready give us a call. Michele would love to tell you all about it, and you can reach her at 503-622-8971 or email her at firstname.lastname@example.org.
Buyers Beat Web Fares, Topaz Audits Show
For years, Topaz has been debunking the myth, widely held by corporate travelers, that cheaper airfares are commonly available on the Web. By examining airline supplier Web sites and popular public Internet retailers—like Expedia, Orbitz and Travelocity—against fares offered through corporate- approved channels, Topaz consistently shows to its corporate clients that negotiated prices and agency fares by and large beat publicly published content.